WHO I AM

Freelance and fractional researcher, multi-disciplinary strategist, and occasional copywriter with an eye towards getting real above all else. Using a suite of orthodox and unorthodox research methods, my job is to get to the heart of the matter, stripping away needless complexity in favor of understanding why people do what they do, what they believe in, and why they think the ways that they do. Then, transforming that into actionable work grounded in those insights.

Born to a lovely Italian mother and a stern German-Arabic father, raised in Denver, now living all around the world as a someone renowned for thoroughness, inventiveness, and continuous disregard for the expected.

I make complicated stuff easier to understand, obscure stuff more accessible, interesting stuff actionable, and boring stuff fun.

Take a look at what I think about:

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